Global warming at the box office
After gloomy forecasts, summer shined brightly, WELL WHAT WILL THEY THINK OF NEXT.......
Is global warming good for Hollywood? Extreme heat and heavy rain across large swaths of the U.S. sent more people to theaters, looking for relief. The onset of the extreme weather -- record-breaking temperatures in the western U.S., rain up and down the Eastern seaboard, the Midwest and Texas -- started at the end of June, just as the box office was starting to see a bump. "You went from dreadful heat to downpours," Snyder says. "Historically, we've seen a bounce in grosses when the weather is bad. Also, when kids can't go outside, and make their parents nuts, they send them to the movies."