Not too long ago, a premier ad agency wouldn't touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue's lights on.
But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore.
Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review.
The budget for the "historic, three-to-five-year, multimedia global campaign," as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year.
FOLKS, we have only begun to see the money that will chase after CLIMATE CHANGE AS A RELIGION and the money will be spent without really doing anything to change or control climate change. AL GORE CANNOT CHANGE CLIMATE CHANGE nor can anyother human.
THESE HERETICS OF CLIMATE CHANGE WILL SPEND OUR MONEY AND ACCOMPLISH NOTHING EXCEPT TRYING TO SCARING PEOPLE INTO BELIEVING A FALSE RELIGION..........
The Alliance's RFP is, as you might expect, part inspirational -- quoting Gandhi, M. Scott Peck, Erik Erikson, and of course Mr. Gore -- and part detailed description of the task ahead for the winner. That will involve convincing people to making the climate issue, which already has high awareness, a more actionable priority. "The world probably doesn't need much more meek communication on the issues of climate change," said David Hessekiel, founder and president of the Cause Marketing Forum. "Anybody with a pulse probably now knows that there are serious environmental issues facing us, but that doesn't mean there's been a huge sea change in consumption of energy."